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The importance of employer branding in attracting and retaining talent

The Importance of Employer Brand in Attracting and Retaining Talent

If you are a company eyeing the best talent in the talent market, then employer branding should be a high priority task for you. Having a reputable employer brand is also important as it helps reduce the hiring and marketing costs, & improve productivity. Companies like Google, Facebook and Apple invariably end up getting the best talent, not because they are offering the best salaries. There are many other organizations that offer competitive pay packages. The difference lies in the brand value that these companies offer to their prospective employees. It’s their brand value that tempts the best candidates to apply and get a job in these organizations. The next question you must be asking is “as an HR what is the importance employer branding?”

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