A Brief Guide To Recruitment Analytics

In today’s fast-changing talent acquisition landscape, businesses worldwide are leveraging recruitment analytics to effectively deploy data science for achieving notable hiring results. Owing to the advent of different modern hiring technologies, it would be safe to say that traditional recruitment models have become somewhat ineffective with the passage of time. Most visionary organizations have started investing in the latest analytics solutions instead of relying on conventional hiring methods for connecting with highly talented applicants. In fact, recent technological innovations in the recruitment industry have enabled human resources professionals to utilize data for gaining access to all the relevant insights.

Other than this, a majority of recruiters who have adopted new-age hiring analytics solutions are reaping great benefits from the same. Technology has made it much easier for them to augment business productivity, boost candidate engagement, avoid potential bad hires, increase the overall return on investment (ROI) etc. This article will serve as a comprehensive beginner’s guide for the implementation of recruitment analytics in an organization. Now, let us become familiar with the basics of recruitment analytics.


All You Need To Know About Recruitment Analytics


In essence, recruitment analytics refers to certain key metrics that result from the systematic analysis of data collected throughout the entire talent acquisition process. These metrics give recruiters complete access to multiple actionable insights and pave the way for efficient data-based hiring, thereby allowing them to enhance business outcomes in an instant. They also make it feasible for HR professionals to keep an ongoing check on the overall performance of their recruiting workflows and facilitate the proper measurement of hiring efforts so that serious bottlenecks in the process can be recognized with the utmost ease. This way recruiters and hiring managers can effortlessly make the requisite improvements in their recruitment process whenever there is a need for the same. In addition to this, recruitment analytics can also be really useful for managing talent pools and improving employee retention.

Human resources professionals can utilize analytics to predict future trends and identify best practices to ensure the enablement of proactive recruitment in the organization. Furthermore, all the data that is accumulated across the various stages of the recruitment process can be leveraged for real-time analysis and shared between employees functioning in different departments to open doors for team-based decision making at the earliest time possible. It is true that nowadays recruitment analytics are gaining vital importance amongst companies globally owing to the major advantages that they offer. Contrary to popular belief, integrating recruitment analytics into the hiring process is indeed not an uphill task. In fact, recruiters in today’s age can easily make analytics an integral aspect of their hiring strategy just by picking out a feature-rich HR software for their organization after evaluating their business requirements.


Recruitment Analytics Software in the Market


Without a doubt, modern-day recruiters can become adept at handling recruitment analytics by employing the latest software. With the effective employment of a top-notch analytics software, hiring managers can reach out to prospective job candidates much faster. So, let us quickly skim through the top 3 recruitment analytics solutions available in the HR software market to help you arrive at the right decision without facing any kind of challenges.

Saba is a top Recruitment Analytics Software in India


One cannot deny that Saba is a great recruitment analytics software as it assists hiring managers in attracting and onboarding top industry talent for filling open job vacancies. Modern-day recruiters can make use of this software to gain access to real-time insights related to the hiring process for making the required rectifications with little to no effort. Saba features an easily configurable recruiting dashboard that recruiters use to their own advantages for different purposes like generating efficiency reports, personalizing data sources etc. Additionally, the automated reporting capabilities and trend identification features of this recruitment analytics solution can give an evident edge to human resources professionals in the current candidate-driven talent market. This software can also come in handy for strengthening employer brand and keeping new hires engaged by regularly sharing captivating content. Keeping everything else aside, Saba possesses the potential to improve the experience for job applicants, recruiters as well all the other third-party stakeholders at the same time.


Talismatic is one of the best recruitment analytics software


Talismatic is another well-known recruitment analytics solution that enables recruiters to enhance the efficacy of their old-school hiring process. Featuring a simple-to-use interface, this software empowers HR managers to get meaningful insights into emerging talent acquisition trends, hire quality, past recruitment cycles etc., so that they can alter their recruiting strategy to achieve excellent outcomes in less time. Best of all, human resources professionals can leverage the insights gathered by Talismatic to make the necessary modifications to their recruitment process so as to identify and hire high-performing candidates without putting in any considerable effort.


Naukri RMS is one of the recruitment analytics solution for recruiters 


Having served over 2000 corporate clients worldwide, Naukri RMS is undoubtedly the a good sophisticated recruitment analytics software in India. Being a cloud-based solution, the best part about this software is that recruiters with an actively functioning internet connection can access its database around the clock irrespective of where they are located. This recruitment analytics solution can greatly help HR professionals to gather essential performance data to monitor the overall status of the hiring process and identify the most efficient workers so that they can be rewarded for their contributions. Naukri RMS can make it easier for recruiters to detect loopholes in the talent acquisition process and boost email marketing efficiency, thereby ensuring a pleasant applicant experience 24*7.

Now that AI-powered technology is continually bringing forth major changes in the hiring landscape, the majority of present-day HR professionals have started making effective use of recruitment analytics for supercharging business efficiency. Besides helping hiring managers analyze overall organizational performance, recruitment analytics can work wonders for driving remarkable hiring results in a brief timespan. More importantly, see to it that you opt for a cutting-edge talent acquisition solution for implementing recruitment analytics in your business in order to introduce data-driven recruiting and optimise your gains.


Collaborative Hiring: What is it and What are the Benefits

Newly emerging technologies can significantly enhance the modern recruitment process. But due to lack of collaborative hiring in the talent acquisition space, HR executives often face plenty of hardships when it comes to sourcing new talent for job vacancies within the organization. Owing to the new-age technological innovations, recruiters can now effortlessly address the challenges of hiring fresh talent by employing fully-equipped recruitment software that facilitates collaborative hiring amongst the current employees in a particular company.

In this article, we will talk about how modern-day technological solutions can help in improving collaboration between different stakeholders and benefit the hiring process as a whole. But before proceeding any further, let us first understand what collaborative hiring is all about.


What does collaborative hiring mean?

Also known as team-based recruiting, collaborative hiring is a method in which HR teams work together with employees from other departments of the company. People holding different positions such as HR managers, recruiters and executives etc. engage in the recruitment process together to find talented candidates for filling vacant job positions.

Other than making it easier to reap the benefits of team-based hiring, the new wave of recruitment technology can help businesses transform workflows, improve overall performance and drive innovation in a very short span of time. Increased employee engagement and better hiring outcomes are some of the major advantages that result from team-based recruiting. But to use this hiring approach to your own advantage, you must research and pick out the right set of collaboration tools available in the software market.


Top 5 ways collaborative technology can benefit your company’s hiring process

Collaborative Hiring Helps in Speedy Talent Identification

 Owing to the vast pool of job applicants in the market, identifying the right talent for a particular position within a company has become an uphill task nowadays. But with a feature-rich collaboration software like an Applicant Tracking System (ATS), recruiters and hiring managers can quickly identify potential candidates for an open position without any hassle. One of the most efficient ways to benefit from collaborative hiring is to enable employee referrals to find potential candidates with all the necessary skills and educational qualifications. More importantly, candidates hired via referrals tend to remain employed in the firm for a long period of time.

Also Read : Latest Recruitment Trends for 2020 You Should Know 

Collaborative Hiring Results in Improved Communication and Greater Flexibility

One cannot deny that improved communication and flexibility are of utmost importance to employees and potential job candidates alike. Collaboration tools like chatbots can come in handy for enhancing the candidate experience throughout the recruitment process. In fact, many businesses worldwide are using such tools for the facilitation of collaborative recruiting. Keeping everything else aside, the most vital point to take into consideration is that modern-day collaborative hiring solutions like recruitment software pave the way for better remote working possibilities.

Collaborative Hiring Lowers Hiring Costs

 When it comes to hiring remote employees for open job positions, collaboration tools can turn out to be of great assistance. Unlike in the past, candidates no longer have to cover huge distances and bear the hefty travel expenses when they are called for an interview. It is so because the present-day collaborative technology makes it possible for businesses to conduct live video interviews with the help of visual communication solutions. With the efficacious deployment of video conferencing tools, candidates can take the interview from the comfort of their homes without having to travel a long distance. In fact, they can have a live face-to-face conversation with recruiters and hiring managers in real-time from anywhere in the world. Moreover, the interview can be taken via desktop, smartphones and other similar devices.

Read more about reducing hiring costs in Reducing Cost per Hire: 5 Cost Effective Recruitment Strategies

Collaborative Hiring Promotes Employee Engagement and Productivity

 When you implement collaborative technological solutions in your business, it gives a major boost to employee engagement, which in turn improves productivity by many times. With the right set of collaborative tools in hand, employees feel more engaged with the day-to-day business tasks. Furthermore, collaborative tools are meant to encourage employees in the company to partake in the recruitment process alongside HR professionals to ensure that they feel more valued by the organization while making their contribution.

Collaborative Hiring Saves Valuable Time of Hiring Managers

 The greatest advantage of collaborative hiring technology is that it saves valuable time of hiring managers by engaging workers from various departments of the company in the recruitment process, thereby minimising their overall workload at the same time. Moreover, collaboration software facilitates centralized document storage so that recruiters can easily access all the important information in a single system. By effectively utilizing collaborative tools, recruiters can reduce paperwork and focus on other essential organizational tasks that require more attention.

It is true that team-based collaborative hiring can work wonders for sourcing well-qualified job candidates while giving a notable boost to the overall efficiency of the recruitment process concurrently. For this reason, many businesses across the world are switching from traditional recruiting models to collaborative hiring so that they can take advantage of the latest technology to come across the best talent around.


Top Online Recruitment Tools to Simplify Your Hiring Process in 2020

Are you looking for top online recruitment tools to simplify your hiring process in the new year? In the current hyper-competitive talent market, recruiting skilled job candidates has become harder than ever. Moreover, the various recruiting costs associated with the hiring process like advertising fees and relocation expenses can impose a huge financial burden on your business. For this reason, HR professionals must utilize AI-powered recruiting tools for hiring more efficiently.

By leveraging modern recruiting technologies, you can easily cut back on extraneous expenses by streamlining the talent acquisition process in one go. Automated recruiting tools not only increase recruitment efficacy but also shorten the total amount of time taken to source and hire fresh talent for quickly filling vacant job positions within the firm.

In this article, we have come up with a comprehensive list of top 7 online recruitment tools that will help you to simplify your hiring process without much ado.

A Cloud-based Recruitment Software is one of the best online recruitment tool

 A cloud-based recruitment software can make it feasible for HR professionals to eliminate routine paperwork from the hiring process within the twinkling of an eye. Recruiters can employ a cloud-based hiring solution to streamline various monotonous processes such as job publishing, resume evaluation, candidate sourcing, and so on. Other than that, cloud recruiting solutions can also be very useful for automating candidate communications. With a feature-filled cloud-based recruitment solution, you can properly manage all the important data and create excellent collaboration opportunities in your business. The best part is that you do not need to be in any particular location to access your cloud-based recruitment tool. No matter where you are, you can always access the software whenever the need arises. Lastly, make sure that you take your organizational requirements into consideration and pick a smart cloud-based hiring software to simplify your recruitment process in as little time as possible.

Also Read: Why Cloud Based Applicant Tracking System is a better option


AI-enabled Chatbots are Innovative Recruitment Tools


AI-enabled chatbots are some of the most valuable recruiting tools that hiring managers have at their disposal today. In fact, they are slowly becoming a vital aspect of the new-age recruitment process. Chatbots guide potential applicants throughout the application process while allowing them to ask questions whenever they require clarification for their doubts. Moreover, AI-enabled chatbots reply to queries instantly and provide effective solutions to problems, thereby delivering a pleasant experience to applicants. So, see to it that you invest in this recruitment tool to enhance the candidate experience at once without facing any kind of hassle.

Read more about Chatbots In Recruitment: How Do They Help?

Job Aggregator is a good online recruitment app


In simple words, job aggregators are advanced search engines that gather job postings from all over the internet and consolidate them into one single place. Job aggregators waive off the need for candidates to sift through different channels like career pages, recruiting sites, popular job boards etc. to find new vacancies. Candidates can easily come across their preferred job openings on aggregators if they search the interface with the right set of keywords. Moreover, job aggregators are considered the most cost-effective channel for recruitment as they make it much easier for the new breed of recruiters to reduce the overall hiring expenses so that they can maximize savings.


Video Interviewing Tools are best for simplifying the hiring process


Most HR professionals agree that digital video interviews can come in handy for simplifying the recruitment process manifold. With these AI-powered recruiting tools, hiring managers can conduct live face-to-face video interviews with job applicants irrespective of wherever they are. Candidates living in remote areas can appear for such interviews without having to worry about travel expenses. This way recruiters can save their precious time and provide a positive experience to candidates as well. The greatest advantage of digital video interviews is that they facilitate collaborative hiring by allowing recruiters to make other team members a part of the process.


Employee Onboarding Tools are good for hiring process


HR professionals deploy these tools to organize and streamline their company’s employee onboarding process for simplifying hiring in the best way possible. By leveling up your onboarding game with the right technology, you can increase retention rates, boost overall business growth and foster long-term relationships with employees at the same time. With more and more organizations embracing the latest AI-powered recruitment tools, the international employee onboarding software market is pegged to grow at a CAGR of 12.2% by the year 2027.


Candidate Relationship Management Tools are a must for smooth recruitment process


Without a doubt, building and fostering strong relationships with candidates is a prerequisite for making quality placements in today’s age. Candidate relationship management tools help recruiters to augment their employer branding so that they can attract, hire and retain top-tier talent without facing any sort of difficulties. With the efficacious utilization of technologically-advanced CRM tools, you can easily build excellent long-term relationships with candidates within a short span of time. In addition to paving the way for more successful hires, candidate relationship management tools can simplify the hiring process and boost employee satisfaction too.

Pre-employment assessment Tools are highly popular recruitment tool


Nowadays, most organizations globally have started using pre-employment assessment tools to make their recruitment process prompt and faster. These tests allow recruiters to evaluate the skills of potential job candidates from anywhere in the world. This saves the time of both recruiters and candidates significantly. Besides being an excellent timesaver, pre-employment assessment tools also contribute to a great candidate experience as well. With the right set of pre-employment tools in hand, you can easily screen potential applicants and find the most ideal match for the open job vacancy in your organization.


One cannot deny that hiring managers face a plethora of challenges when it comes to recruiting top industry talent for filling certain key positions in the company. But owing to the rising adoption of new-age HR technologies in the recruitment landscape, recruiters can now optimize their hiring process with ease and convenience. So, make sure  you consider implementing the aforementioned recruitment tools in your business for best results.


Latest Recruitment Trends for 2020 You Should Know

Owing to the increasing number of companies incorporating HR technology into their hiring strategy, the recruiting software market is flourishing across the world. Now that attracting and retaining top-tier talent has become harder than ever, employers are continually striving to stay relevant in today’s candidate-oriented job market. For this reason, companies looking to augment their hiring efforts in less time must make strategic use of technology and gain a clear understanding of modern-day recruitment trends.

Here, we highlight the latest hiring trends that are going to dominate the recruitment space in the coming year so that you can implement them same for yielding outstanding results in the best way possible.


Top Recruitment Trends for 2020

Let us take a brief look at the top 7 recruitment trends for 2020:

AI will be a key recruitment trend in 2020

One cannot deny that Artificial Intelligence (AI) is changing the recruitment game with each passing day. Contrary to popular belief, the prime purpose of this technology is to improve the overall efficiency of recruiters and hiring managers. Thus, it must be taken into consideration that AI technology is not meant to replace human recruiters. Now that AI has entered into the recruitment space, it is being utilized for eliminating labor-intensive manual tasks through automation. The best part about this new-age technology is that it does not exhibit any biases when it comes to screening potential candidates for open job positions within the company. Moreover, smart conversational chatbots are being used by hiring managers to effectively engage applicants throughout the recruitment process. AI-powered chatbots can effortlessly handle intricate tasks like pre-screening candidates, offering efficacious solution etc.

Employer Branding will emerge as a key recruiting trend in 2020

There is absolutely no denying the fact that a compelling employer brand can work wonders for attracting top industry talent in the current hyper-competitive job market. An excellent brand image can help decrease the various costs associated with the hiring process. Nowadays, most job applicants consider employer brand before applying for a particular job position. Companies that do not have a good reputation can have a hard time attracting and retaining the best talent. On the other hand, an outstanding talent brand will make it possible for you to recruit well-qualified candidates to facilitate the creation of an inordinately dynamic workforce in less time.

Delivering a great candidate experience will be a recruitment focus area in 2020

Speaking of candidate experience, it refers to the perception of a job seeker about an employer based on the company’s recruitment process. An excellent candidate experience paves the way for a strong employer brand, better onboarding rates, increased talent pool growth etc.  Recruiters are now more focused on delivering a great candidate experience since it is an essential hiring metric. By optimizing candidate experience, you can build a better employer brand and keep your employees engaged without facing any kind of difficulties. Moreover, the best way to engage with applicants is to utilize an advanced Candidate Relationship Management (CRM) software.

Building big talent pools will become key recruitment priority in 2020

It is quite a well-known fact that talent pools are being used by HR professionals to give a boost to recruitment efficacy so that they can hire top-tier candidates without putting in any extra effort. Talent pools can help recruiters to effectively address and combat the skills shortage. Companies are increasingly focusing on strengthening their talent pools for the fulfillment of their future hiring needs via candidate rediscovery. In addition to facilitating talent retention, talent pools can help you cut down on unnecessary expenses when it comes to hiring new candidates.

Social media recruiting will be a recruitment strategy in 2020

One of the most popular hiring trends in 2020, social media recruiting is the new HR strategy. A majority of businesses worldwide are using different social media networks to attract and hire fresh talent for open job vacancies. Being the most powerful recruiting strategy in today’s age, you can sift through popular social networks like LinkedIn and Facebook to find exceptionally talented job candidates. Once you successfully connect with talented candidates, you can encourage them to apply for vacant job positions within the firm. More essentially, you can employ social media recruiting tools to achieve better hiring results instantly.

Automation will be a key focus area for recruiters in 2020

The actual reason for the increased reliance on HR automation is that it allows companies to automate certain tasks so that they can save time and cut down on hiring costs. Hiring managers utilize HR automation tools to hire and retain the best talent. Although this recruitment trend has been around for a while, it has soared in popularity recently. These tools can come in handy for automating the recruitment process, thereby making it more efficient and faster. Keeping everything else aside, it is extremely crucial to select a good applicant tracking software for reaping the benefits of HR automation.

HR analytics will be a key for enhancing the recruitment process in 2020

HR analytics is key to enhance the recruitment strategy as they make it easier for modern-day recruiters and hiring managers to indulge in more informed decision making. It involves the use of data to improve recruiting practices. By effectively making use of HR analytics, recruiters can enhance multiple metrics like overall hire quality, cost-to-hire etc. Organizations in different parts of the world are employing HR analytics to make their recruitment strategy stronger instantaneously.

It is an undeniable fact that the talent acquisition landscape is changing by the day. Moreover, the new breed of HR managers is making constant efforts to become more tech-savvy so that they can hire top industry talent and attain excellent recruiting results in as little time as possible. So, make sure you implement these latest recruitment trends in 2020 to fulfill your organization’s hiring needs more effectively.


5 Data Driven Recruitment Strategies For Better Results

In today’s complex business environment, technology has made old-school recruitment methods irrelevant. Owing to the increased focus on data-driven strategies, it has become necessary for HR teams to modify their recruitment process for yielding desirable results. Earlier, collecting data was an inordinately tough task but now it has become a piece of cake with the advent of advanced digital HR solutions. Data-driven recruitment allows HR professionals to leverage valuable insights from the collected data, statistics, and tangible facts so that they can make more informed hiring decisions without facing any kind of hassle. Above all, data analytics can come in handy for boosting recruiting efficiency and reducing cost per hire at the same time. Unlike in a traditional hiring process, you no longer have to squander your precious time on laborious manual tasks like sifting through lengthy excel sheets, scheduling interviews, reconciling emails, and so on.

With a well-organized data-driven hiring approach, you can easily optimize the recruitment process all at once. The best part is that data-based hiring does not rely on guesswork and intuition like traditional recruitment.

In this article, we will talk about the top 5 data-driven recruitment strategies and highlight their benefits to help you achieve outstanding hiring results in the blink of an eye.

Also Read: Recruitment Analytics and its Importance for HR 



Measuring hiring quality metrics is one of the data driven recruitment strategies

A pretty large number of modern-day recruiters acknowledge that improving hire quality is a prerequisite for attaining better hiring results. In fact, recruiting the best talent around will notably improve your organization’s overall performance in the long run. But when it comes to finding the right match for an open job vacancy, there are certain essential factors that cannot be ignored at any cost. These usually include the candidate’s skill set, educational qualifications, past job experience, and so on. In addition to boosting your chances of recruiting the right talent, a data-driven hiring approach will also facilitate the creation of a robust business recruitment strategy. Consider metrics like qualified applicants per requisition, turnover rate, new hire performance etc., to determine the efficacy of the recruitment process to enhance the overall quality of hire in an instant.

Measuring candidate experience is a good data driven recruitment strategy


It is true that candidate experience has been a subject of debate for years. However, there are many companies across the world that still find it Herculean to improve this aspect of the recruitment process. The good news is that recruiters can deliver a seamless candidate experience without facing any sort of hardships by effectively deploying the right set of data-driven korecruitment tools in the software market. By identifying specific data points and using analytics, you can determine the factors that are negatively impacting candidate experience. Moreover, it must be taken into consideration that most candidates are not interested in completing lengthy application processes as they are extremely time-consuming. Hence, you should continually put in efforts to make your application process as simple as possible. Another great way to ameliorate candidate experience is to optimize your job adverts and websites for mobile. Doing this will make it possible for applicants to apply to open job vacancies via their smartphones, thereby giving a significant boost to candidate experience. Read more about candidate experience in How to measure candidate experience.

Promoting data-backed decision making is a smart recruitment strategy


You should never trust your gut feeling when it comes to recruiting new employees for open job positions within the organization. It is so because recruiting decisions that are not wholly based on reason and logic usually lead to bad hires. Although you may find a candidate extremely charming but that in no way indicates that he/she is going to be a valuable asset for your organization. For this reason, it is essential to remove the guesswork and similar bottlenecks from the recruitment process. Data-based hiring enables recruiters to make insightful decisions so that they can effortlessly simplify the candidate selection process. They consider the applicant’s skills, behavior, and other variables for finding the best fit for the job. Therefore, you should make certain that all the hiring decisions you take are based on accurate data and statistics rather than your own intuitions.


Decreasing the time and cost to hire is a pro data driven approach to hiring


There is no absolutely no denying the fact that data-driven recruitment strategies can work wonders for decreasing the overall time and cost per hire. By properly adhering to a data-driven approach, businesses can effectively analyze the total time required to fill open job vacancies in the company. So, once you gain access to all the crucial insights, you can make use of the data to identify and fix bottlenecks across the different stages of the recruitment process. Another important point to note is that the substantial reduction in the total time required to hire will eventually help decrease cost per hire as well. Read more about recruitment metrics that matter. 


Forecasting budgets based on the available data is smart data driven recruitment decision making


The majority of recruiters and hiring managers often face plenty of difficulties when it comes to forecasting a budget for the various organizational expenses. Moreover, predicting the total amount of money that the organization may require for hiring fresh talent is an intricate task. Nevertheless, data-driven recruitment techniques have made it much easier for recruiters to forecast budgets. By keeping a track on essential HR metrics like annual turnover rate, movements between departments etc., you can easily come up with a suitable budget for your company to manage all the costs associated with the hiring process.


It is a well-known fact that most businesses worldwide are opting for data-driven talent acquisition strategies over traditional recruiting methods in order to create efficacious hiring plans. The greatest benefit of such an approach is that it makes it feasible for recruiters to utilize the data collected in the past to improve their future hiring decisions. Having said that, if you are looking forward to modifying your hiring process to yield excellent results in a short span of time, ensure that you pick out the latest data-driven recruitment management software in the market for fulfilling your organizational requirements in the best way possible.



Best Recruitment Automation Tools for Your Company

Today many businesses globally have started incorporating technology into the various HR processes to optimize the results in a short span of time. Recruitment automation tools waive the need for excessive paperwork, thereby making it easier for recruiters to perform tasks like publishing jobs, scanning resumes, hiring new employees etc. With the right set of  automation tools in hand, HR teams can facilitate the automation of certain processes that were earlier performed manually. Recruitment automation tools eliminate common hiring biases and empower recruiters to easily find candidates who are the right fit for the job. Here, we have prepared a list of the  best recruitment automation tools in the software market so that you can simplify your candidate search and streamline the hiring process without any hassle.

Read more


Top Recruitment Automation Ideas for Your Hiring Process

Recruitment automation has become an inevitable requirement for big enterprises and emerging startups alike, for it plays a pivotal role in enhancing their recruitment processes and increasing overall productivity. High-stakes competition with rival businesses has made it an utmost necessity for companies to employ recruitment automation in their operations so as to hire the best professionals and stay on top of their game. On the other hand, talent acquisition teams prefer working with recruitment automation tools as they come with artificial intelligence, machine learning, and predictive analysis – useful for all stages of hiring.

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Recruitment Analytics and its Importance for HR

Unless you take a data-driven approach towards recruitment, it’s difficult to know what’s working and what’s not.  As simple as it sounds, this fact has long been ignored, especially by the recruitment professionals. Without data and analytics, recruiters have been making decisions based on their gut feeling. However, with the coming of age of digital HR, organizations are sitting on huge piles of data and therefore, choosing analytics for making recruitment decisions should not only be a viable option but also necessary action.

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5 Recruitment Marketing Ideas for Your Organization

Recruiting employees from the current available talent pool is not an easy task. As millenials have entered the work arena, there have been persistent questions about their ability to fit in the existing workplace. They are a generation that doesn’t like to get stuck doing the same thing, and know how to utilize technology better to find solutions and get ahead.  Along with a different skillset, the millennial also bring a different mindset to the workplace, adjusting to which is a major challenge for employers. It is important for organizations to embrace the change to attract the best talent that can contribute to their growth. Recruiters have to start adapting their talent acquisition strategies and techniques to appeal to the current generation of workforce. This is where recruitment marketing techniques become important.

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The Latest Recruitment Trends in 2019

With the onset of 2019, there are going to be some new developments in the recruitment space worldwide, as each year brings with it a host of exciting possibilities and challenges. 2018 was the year when AI, automation and HR analytics were the most talked about terms in recruitment, and since the technology was still very new, these will continue to remain the mainstay of innovation in recruitment. What else is going to impact recruitment in 2019? Let’s examine.

Recruitment technology has witnessed a number of new developments in 2018 with terms like GDPR, Automation, AI and Blockchain becoming a part of public discourse. 2019 is likely to be even more revolutionary, with new developments in data analytics, & AI and machine learning, providing a favorable environment to transform the recruitment industry. However, organizations across the world will also have to step up their game to keep a tab on the emerging trends, evolve their infrastructure to implement new tools, and adopt best practices. Here are some of the major trends that will make their presence felt in 2019:

Growth of recruitment marketing technology is the latest recruitment trend in 2019

In simplified terms, recruitment is about selling roles to potential candidates. Amidst sustained talent shortages in the latest skills, it is imperative to use recruitment marketing and new marketing technologies to reach candidates through different channels at their preferred time of the day. Even after fifteen years, LinkedIn remains one of the most potent sources of highly qualified and experienced candidates as it has successfully managed to evolve the platform to fulfill the demands of the recruitment industry. Similarly, recruiters need to make sure that they are implementing best practices while performing daily routine jobs like job posting to get maximum visibility among the jobseekers.  Also Read: Recruitment Strategies to Attract and Retain Talent

This is why Search engine optimization (SEO) will continue to play an important role as it provides the necessary visibility to job postings on the web. Most job applicants use search engines like Google to find jobs, and therefore, SEO will remain an essential component of recruitment marketing toolkit.  Email marketing also continues to remain a vital means of communication with candidates.

In addition to all of this, one must not forget that with this smartphone generation youth, mobile apps, push notifications and Whatsapp has become a preferred source of candidate communication. There is an increase in the usage of Rich Communication Services (RCS) which in turn is leading to better engagement rates. These tools can also integrate with ATS systems are therefore ideal for improving talent engagement rates.

Improving candidate experience with Artificial Intelligence is the latest recruitment trend

Talent acquisition is one of the areas where artificial intelligence has found widespread acceptance. The reason behind this is that AI has shown verifiable results in improving recruiter productivity, reducing time to hire and hence improving candidate experience making it more intuitive and seamless. In 2019, we can expect to see continued exploration of possibilities that can be achieved with the application of AI, and the various ways in which candidate experience can be further simplified.

Whether it’s the bots that are making the application process faster or apps that simulate human conversations through text boxes or voice commands, AI is making more job search more fun for the candidates, enabling them to apply to jobs quickly and engage with employers with ease.  Using these AI systems recruiters will be able to proactively communicate with candidates, and provide them with a 24/7 high value interaction consistently. Also Read: Why is Candidate Experience so Important?


Background verification and assessment technology is a top recruiting trend in 2019

Background verification and assessment is another area where AI is promising to make an impact and 2019 will certainly show some of that result. While earlier employee background verification process was manual and costly affair, often managed by external agencies, with Artificial Intelligence coming in the picture, this space is also undergoing a transformation for good.  AI and machine learning promise to make the employee background verification process quicker, smarter, and more effective. An example of AI application in this space includes the Israeli startup, Intelligo, which is using AI and ML to make employee background verification 90% accurate. Another startup Vervoe introduced a hiring platform that uses machine learning to screen and predict skill sets, besides automating employee background verification.

In an age where digital fraud is on the rise and where recruiters spend multiple days on finding the right candidates, it’s vital to make use of background screening technology to avoid waste of their valuable time. Also, since the process of background assessment is multi-level, complex and time consuming, it makes for a perfect area of AI application.

The death of the CV will be a major recruitment trend in 2019

With Applicant Tracking Systems taking over recruitment, most organizations now have their own private database of profiles, stored on the cloud. This means that candidates don’t have to carry their CVs everywhere they go for an interview. Also, we’re going to see a change in how employees interact with candidates. Video interviews will become big where employers will have a chance to directly assess the candidate on the basis of their soft skills, personality and knowledge without having to call them for a face to face round to the office. Doing so will allow recruiters to easily assess candidates on a range of skills, from individualism, to creativity and an awareness of technology.